More About Me

My journey in marketing started with SEO and website development.  Eventually, I became one of the world's leading biddable media specialists working agency side across a wide range of brands that included Microsoft, American Airlines, GUESS, Texas Instruments, US Army, Hyundai and Kia, Colgate, and Xerox.  

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It is during this time that I became an expert in performance marketing, media strategy and data-based optimizations.

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I took this data-based expertise to Xerox where I oversaw global brand and product advertising during Xerox’s re-branding efforts and pioneered an analytic and performance based approach to B2B marketing. Our goals were to establish marketing as a growth function in a sales focused organization. 

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At Xerox, I gained expertise in brand strategy, creative platform development, content strategy, media planning and cross-channel media optimizations.

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At MetLife, I brought the combination of these skills to help re-define and activate the MetLife brand in the United States, transitioning from a consumer brand to a B2B market leader.  I led paid marketing strategy, creative development and integrated marketing for B2B and B2C campaigns, spanning across business lines. To better support our sales teams, I pioneered and established thought leadership programs across business units.  Additionally, I led the brand launch of MetLife Investment Management, a new institutional asset manager that had very low awareness in the marketplace.

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From these experiences I have developed expertise from strategy to execution to measurement.  These skills give me the ability to connect the dots across functionalities and develop pragmatic strategies that are grounded in best practices and are proven to drive business goals.

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For more details about my experience:

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